URBAN PULSE 2024 isn't just dropping a collection – we're unleashing a vibe. Merging street culture's raw energy with luxury's finest touches, we're serving up the year's most-wanted pieces in one bold movement.
Our signature eyewear comes loaded with advanced UV400 protection and premium gradient technology, while staying true to the aesthetic that's flooding your feed – from oversized Y2K frames to athletic-inspired statements. Match that with our vintage-washed oversized hoodies, tech-enhanced athletic wear, and head-turning bomber jackets that make everyday fits feel extraordinary.
Complete your look with our must-have accessories, from Y2K-inspired mini bags to premium gym duffels, all crafted with sustainable materials that respect both your style and the planet. This isn't just fashion – it's your next obsession,